From Trade-Fair Presence to Real Market Conversations at Hannover Messe
Projektüberblick
Together with our partner NoBooth, Scale Data supported CNC Limitless at Hannover Messe. The focus was on targeted outreach to ICP customers, scheduling meetings with relevant decision-makers, and active on-site support. As the targeted ICP is a very specific niche, outreach was particularly demanding – which made structured preparation and precise outreach ahead of the fair decisive. The goal was not merely to show presence, but to create concrete market opportunities and turn the trade-fair appearance into a genuine sales channel.
Meetings with ICP decision-makers
Partner
Occasion
For us it was decisive to speak directly with the right decision-makers. Scale Data made exactly that possible – no scatter loss, but targeted conversations at eye level.
Leistungen von Scale Data
Scale Data accompanied CNC Limitless at Hannover Messe 2026 – from structured preparation through to the follow-up of concrete opportunities.
ICP Definition & Outreach
Structured preparation and precise outreach to relevant decision-makers beforehand.
Scheduling & Reach
Building qualified conversations, including via LinkedIn.
On-Site Support
Active presence at the booth and greater visibility.
Follow-Up
Structured follow-up and development of concrete opportunities.
Strukturierte Vor- und Nachbereitung der Messe
TBA
Results
- 10+ meetings with ICP decision-makers from leading companies
- Qualified conversations at eye level directly at the booth
- Targeted reach within the relevant audience via LinkedIn
- Greater visibility through active on-site support
- Structured preparation and follow-up around the fair
- Development of concrete opportunities afterwards
“In such a narrow target group the DACH market is hard to enter. Scale Data enabled us to quickly get into relevant conversations and build a solid foundation for further growth in the market.”
David Priev — CEO, CNC Limitless
Ready to scale your sales in a structured way?
Let's build a clear go-to-market and partner strategy together.